We’ve talked about the importance of having the links on your site underlined and also worded correctly so people know what to expect when they click the link. With the evolution of the web, we now have buttons that are not images — instead they’re text, styled behind the scenes to look like a button. This means we can easily control what the button says.
Now imagine this: You’re leading people through your website. The content is written for them, and structured in such a way that you’re leading them to the goal. Images are working in sync… and the button to take the next step simply says “Learn More”.
Oops… what just happened? What are they to “Learn More” about?
Or, worse yet, you have everything else in place, and there’s no call to action. What are people supposed to do? What do you want them to do?
The Call to Action (CTA) is a very important part of the success of your website. Don’t leave people guessing on what you want them to do. Move them to the next step with a CTA. And, customize your CTA to tell people what’s behind the click… and you will get them to click!
I’ve said this before… Tell people what’s behind the click… and they’ll click… they’ll click much more than if you just tell them to click!
I’d like to encourage you to take a browse through your website. Are your Call to Action buttons effective? Do they describe what’s behind the door when you do click it? As always, we’re here to help you. If you’ve got questions, my brain is pickable. If you do make changes and want an experienced eye to take a look — reach out, we’re here to take care of you!
