True North Professional Development is a team training company based out of Seattle Washington. They provide leadership/management development programs, performance coaching, skills training, and more to corporations, small teams, and individuals wanting to expand their abilities in business.
The prior website did not reflect the brand or speak to the target market which made it an ineffective marketing tool. With three unique markets that could utilize the same training, we needed to find a way to speak directly to the Corporate, Small Businesses, and Individuals – meeting their expectations and providing detail in their language.
The new website fully embraces and supports the professionalism of the brand, and packages the same information for each of the markets that they serve. It also provides an eCommerce element for on-demand training that can be purchased and downloaded. The result has been a 350% increase in traffic and a 77% decrease in bounce rate.
“Wow! The site looks amazing. Thank you for all the work you did! I’m so excited to have this site help me expand my business.”
~ Kevin Barrett, owner