Selling Adventure
Since the 1940’s Morrisons has been a family owned company offering lodging, dining, rafting, and fishing adventures on southern Oregon’s Rogue River. More recently they purchased Rogue Wilderness Adventures, allowing them to offer even more experiences. With that also came the challenge of how to blend two companies into one blended brand and market that uniformly to customers. They needed a technical partner that could help them reach their business goals.
The Challenge
Many of their adventures are very seasonal. During peak season, it’s “all hands on deck” to ensure their customers have the trip of the lifetime. They needed an extension of their staff that could stay focused on marketing, as well as a technical partner that could help them reach their business goals. One of our objectives was to blend their multiple websites to appear as one cohesive site.
Services
- Brand Strategy
- UX Strategy
- Web Design & Development
- SEO
- Social Marketing
- Email Marketing
- Paid Advertising
- Strategic Content
- Hosting
The Approach
Our first objective was to consolidate content and domains for easier management. Their new rafting site now reflects the new brand look to make for a seamless transition of the lodging and fishing sites in the near future. We also greatly simplified the purchase process.
We put together a custom set of marketing services with each service headed by a seasoned professional. Together as a team, we worked to build the brand and increase sales through brand strategy, SEO, Social Media, Email Marketing, and Paid Advertising.
The Results
80%
Increase on Website Referrals
218%
Increase on Website Session Duration
6%
Decrease in Seasonal Sales Shortfall in 3 Months
