Do you ever wish that there was a big “Easy Button” for anything related to your website?
As your Chief Marketing Technology Officer, I am here to proactively take care of your online needs and provide the comprehensive care needed to keep your website and online marketing in focus and bring you a strong ROI.
I’ve always been a strong advocate of YOU, the business owner being in charge, and having full access. That isn’t changing. As your business flourishes, we’re here to become an extension of your business and provide you with the comprehensive service as your CMTO.
An Entire Team
With our CMTO bundled services, you get an entire team on your side to help you achieve your goals. We don’t push pre-packaged plans on you. During a free consultation we’ll share all the options we have available, and levels of service within those options and put together a plan that fits your needs perfectly.
As your strategic consultants, we work with you to make sure that your entire marketing plan and goals are in line with your brand. What does that look like?
As your Chief Marketing Technology Officer, I make sure that we have the entire picture of your needs as we start, and adjust that picture over time as your business grows. Unlike the average agency, I am always available by phone, email or text.
Additionally, you get a Brand Strategist that focuses on moving your brand forward, building its prominence and visibility. A Brand Visionary who guards and builds the visual aspect of your brand, making sure it’s aligned with your strategic plan. A Content Strategist focused on making sure that all of your written content is in line with your brand. And, a Photography Consultant, making sure that all images used throughout all your marketing do the best job of telling your story as possible; being available when the need for taking photos arises.
A Professional, Passionate Team
As an “un-agency”, we don’t believe in pushing keyboards, pens & giving you a “number”. We are all proactively involved as the marketing extension of your company. In addition to a monthly strategy/connect meeting we are in active communication with you… the same way you’d be with an in-house marketing team.
Everyone on the team, from our Admin Assistant to our CEO is personally available throughout the month for any questions that may come up. And your Project Manager makes sure that the entire dance is choreographed and everything happens as efficiently and smoothly as possible. Take a moment to meet the entire team!
Did you know that sites with more pages get more leads than those with fewer pages? We’re not talking content for the sake of content, but strategic content — aimed at creating a larger net for you! Our website services cover everything you need to have done on your site.
Here’s what’s included in our website services
- Site Maintenance
Making the small changes needed to keep important information up to date and keeping your information relevant.
- SEO Implementation
We work with our resident SEO guru to fix the technical errors they find and implement the additional strategies they develop for you.
- Strategic Content Development
We work with YOU!, our Content Writer & SEO guru to identify topics and create content with the goal of adding a new page to the site that will rank well and bring you visibility that you didn’t have before.
Our hosting service covers everything related to the functionality & security of the website itself.
We would love the opportunity to host your site on our servers so provide the best service. That way we’re not fighting some big “box store” hosting company for tech support when we’ve got an awesome team of geeks behind us.
Or if your needs are greater than living on our dedicated server with other clients, we’ll get you set on your own VPS or Dedicated server… it comes with the same incredible tech support.
- Our hosting includes redundant backups which provide a safety net in case something like a hack happens.
- We are able to integrate with GSuite email, Office 365 or MS Exchange servers if needed. Otherwise, full IMAP / POP email is available with no limit on the number of accounts.
- Security monitoring and updates to WordPress or Joomla, the theme & extensions/modules.
SEO focuses on your online visibility on Google primarily but also Bing. We work with you to make any and all SEO optimization changes as required. It is a combination of honing the website if/as needed, fixing errors that are hindering higher rankings, monitoring what the competition is doing and building a bigger funnel, broader visibility for you.
Here’s what’s included in our SEO services
- Monthly Reporting & Rank Tracking
Our report includes: visibility, traffic, domain authority, links, keyword ranking and conversions.
- Technical Site Corrections
Part of Google’s ranking depends on if there are technical errors behind the scenes on your website. We’re able to look behind the scenes, identify any problems and correct them.
- On-Page Content Corrections
Is your content structured correctly? Do all your images have the ALT tag filled in? Are you properly using your headings & sub-headings. We figure this out and fix it.
- Tactical Analysis & Recommendations
We look at both on-site and off-site tactical recommendations to improve brand authority and relevance.
- E-commerce Goal Focus and Tracking
If you have products to sell, we’ll help set-up and track ROI-level metrics as needed. Optimization recommendations will take into account ROI performance of channels and phrases where applicable.
- Citation Optimization Management
Tracking and optimizing your online business information. We will audit, analyze, and help improve your incorrect business listings online as needed.
- Social Media Strategy and Optimization
We work closely with our resident Social Media guru to make sure that we’re maximizing the effort you’re putting into your social media.
Your email list is a valuable asset that you own, and it needs to be handled professionally since people have given you explicit permission to market to them. We create impactful, measurable messaging that aligns with your brand and goals.
Don’t have an email list started yet? That’s okay, we’ll figure out the best way to implement email marketing into your existing brand strategy and build it out for you.
Here’s What’s Included in Our Email Marketing Services:
List Management and List Growth Tactics
If you’re just getting started we’ll help you gather a list of qualified emails, clean-up existing contacts from internal and partner sources and apply best practices for database management to maximize deliverability of your messages.
B2B and B2C Implementation
Whether you’re B2B or B2C focused (or both) we have experience setting up sales funnel processes in CRM’s and automated programs such as abandoned cart messaging, customer lifecycle promotions or even one-off promotions and can recommend the best tactics for your brand.
Content and Template Creation
If you don’t have a good subject line it doesn’t matter how good the offer or content of the mail is – it won’t get opened. If you don’t have an email template that’s optimized for the format your customers use (mobile/tablet/desktop) then your emails will quickly lose traction with your audience. We use our 15+ years’ email marketing experience to understand your customer and optimize your mailings.
Testing and Optimization
From day one we look for ways to optimize your email program and create a 1:1 conversation with your customers. For example, we use industry research and A/B testing to optimize the best date and time of day to send your mailings to increase open and click-through rates and increase customer engagement.
Execution and Reporting
MailChimp* is our preferred email service provider (ESP) and we will utilize this tool to store your contact database, execute email sends, manage unsubscribes, and keep you in compliance with national and international privacy laws. We’ll also help you create a list of KPI’s specific to your business needs and provide analytics that home in on campaign performance.
* We like Mailchimp because of their great “get started” plan which lets you have a list of up to 2000 names and 12,000 emails a month. When you outgrow that plan, their paid plans are comparable to other email marketing services.
We’ve got you covered for all your print & online graphic design needs.
Here’s what’s included in our Graphic Design services
- Brand Consultant
Making sure that the essence and personality of your brand is in line with your strategic brand focus & goals.
- Graphic Design for Print Advertising
If you have regularly scheduled print ads in various publications, we can handle the process from beginning to submission. Of course, we’ll need your input of whether you’d like to keep it the same or turn it up a notch.
- Photo Selection & Customization
It doesn’t matter if you’re utilizing stock photos or a custom photo shoot, photos that are used within the content strategy pages, social media &/or paid advertising should have careful selection, cropping and when needed customization with your branding.