Online Marketing

SEO is not SEM

  • SEO is the art of optimizing your website to gain the most traction in the search engines while providing your customers with easy access to the solution you have to their problem.
  • SEM is the art of marketing your website in the search engines, generally through paid advertising.

Search Engine Optimization

Here’s a short video on what SEO is all about.

Common Questions Answered

Blackhat SEO tactics are those that might get you ranked, but they are spammy, and if Google catches you uses them you’ll get penalized. Many times the cheap SEO companies will use these tactics. And while you may get the ranking you want, you’re playing russian roulette with the search engine that holds the keys to the traffic that comes to your website – is it really worth it?

Keywords ~ those words that your customers love & are key to telling the search engines what you’re all about. Those need to be in the right places. But, don’t think that if you stuff keywords in you’ll get extra mileage. The Search Engines are getting better about “reading like a human” and penalizing people for stuffing too many keywords into a page.

Quality, Original Content ~ People are surrounded by digital noise & search engines hate duplicated, low quality content. Let the passion about your business hang out and educate people about the benefits you bring to the table. Search Engines & people alike will love your site!

Don’t run off on tangents ~ The points brought out in the video are time proven pieces that MUST be a part of your website in order for it to rank in the search engines.

Gone are the days of finding a list of keywords and strategically placing them on your site, building some links and calling it good. Google has over a 200 different things it takes into consideration when it ranks a website. Besides optimizing the content on your site, there’s a lot of work that goes on behind the scenes so that Google sees your site as a trustworthy, quality website that should rank highly.

So, Can I do SEO myself?

Yes! We’re a firm believer that everyone can & should know the basics of how to optimize and market their site.

Why? You’re the business owner. You’re passionate about your business. You know how to talk to people to draw them in. Add a few technical points of how to use the above knowledge & you’re off and running with the basics that will get you started and help you grow.

We’ll work with you on a Consultant basis to make sure you’ve got the Online Marketing 101 covered and know how to use the basic tools readily available.

I’m a Local Business that doesn’t need national rankings

Perfect, We’ve got a Local Listing Package where we’ll create Local Citations with the top local directories. We take a look at how your competition is doing and give a suggestion as to how many citations you should do. We can start with the “top 10”, and grow to the “top 100”.

These local citations aren’t a “slam dunk”, but if you’ve got a mobile friendly, fast loading site with solid content, these will increase your “validity” in Google’s eyes and boost your rankings.

Also, we’ve got a service that will help you build positive reviews on Google, Yelp and Facebook. Instead of sending people to a particular channel, they land on a single page and submit their review. If they’ve had any problems with your service, they’re guided to a resolution so you can solve the problem instead of receive a 1 start review.