1252 NW 6th St Suite 3, Grants Pass, OR 97526

Morrisons Rogue Wilderness Adventures & Lodge

Category:Standard
Client:Morrisons Rogue Wilderness Adventures & Lodge
Services:CMTO, Site Redesign, Social Marketing
Website:RogueRiverRaft.com

Morrisons site in mobile and desktop view

Selling Adventure

Since the 1940’s Morrisons has been a family owned company offering lodging, dining, rafting, and fishing adventures on southern Oregon’s Rogue River. More recently they purchased Rogue Wilderness Adventures, allowing them to offer even more experiences. With that also came the challenge of how to blend two companies into one blended brand and market that uniformly to customers. They needed a technical partner that could help them reach their business goals.

camping page layouts

The Challenge

Many of their adventures are very seasonal. During peak season, it’s “all hands on deck” to ensure their customers have the trip of the lifetime. They needed an extension of their staff that could stay focused on marketing, as well as a technical partner that could help them reach their business goals. One objective was to merge two raft related websites into one.

The Approach

Our first objective was to consolidate content and domains for easier management. Their new rafting site now reflects the new brand look to make for a seamless transition of the lodging and fishing sites in the near future. We also greatly simplified the purchase process.

And for the same budget as 1 in-house marketing person we put together a custom set of services in a CMTO Service Package, with each service headed by a seasoned professional. Together as a team, we continue to work to build the brand and increase sales through brand strategy, SEO, Social Media, Email Marketing and Paid Advertising.

Morrisons Rogue River Lodge

The Results

80%

Increase on Website Referrals

218%

Increase on Website Session Duration

6%

Decrease in Seasonal Sales Shortfall in 3 Months

The Proof

“We have been using Design! by Kiltz for over 10 years. When we first started with them they were just helping us manage our site. Since then, they have remodeled and created many sites for us and are now handling all of our CMT needs. They have been able to handle all of our online marketing needs from SEO, website design and maintenance, social media marketing, PPC and so much more. Christy, the owner, is on top of everything and understands our needs so well. Many times I have had a thought and by the time that thought has come into my mind, Christy has already contacted me with the same idea and a plan on how to achieve it.

We are very happy with Design! by Kiltz and will be using them for many more years to come. We recommend them to anyone that needs any of the services they provide!”

 ~ Andrew Pratt, General Manager of Morrisons Rogue Wilderness Adventures & Lodge

Ready to discuss your website?