Online Marketing

SEO is not SEM

  • SEO is the art of optimizing your website to gain the most traction in the search engines while providing your customers with easy access to the solution you have to their problem.
  • SEM is the art of marketing your website in the search engines, generally through paid advertising.
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Search Engine Optimization

The “WHAT” we do for SEO dives deep into the geeky world. Here’s a summary of the services included in our SEO packages:

  • Website/Brand Audits
  • Competitive Analysis Research
  • Keyword Research
  • On-page optimization recommendations
  • Link Building
  • Link Bait/Viral Content Development
  • Social Media Optimization
  • SEO Analysis

All of this comes with a monthly session with our SEO consultant and monthly reports to show how your listings have grown & changed.

Search Engine Marketing

Our Pay Per Click advertising services cover Google, Bing & Facebook. We work with you to develop strategic goals and determine what you want your Cost Per Acquisition (CPA) to be.

The goal of any paid advertising program is to bring the highest ROI possible and when possible lower the CPA. Monthly reports show the results of each ad/ad set to help guide adjustments.

Generally paid advertising has a setup fee and runs a percentage of your monthly ad spend to maintain it.

Interested in PPC Advertising for your business?

I’m a Local Business that doesn’t need national rankings

Perfect, Google looks at a handful of directories, and as long as your information across them is complete and exactly the same, it will see your listing as more valid. We’ve got a Local Citation Package where we’ll create Local Citations with these top local directories.

These local citations aren’t a “slam dunk”. But if you’ve got a mobile friendly, fast loading site using SSL and have solid content, your “validity” in Google’s eyes will increase. Add in regular reviews from your clients and you’ll see a boost in your Google Business ranking.

Search Engine Optimization

Here’s a short video on what SEO is all about.

Common Questions Answered

Blackhat SEO tactics are those that might get you ranked, but they are spammy, and if Google catches you uses them you’ll get penalized. Many times the cheap SEO companies will use these tactics. And while you may get the ranking you want, you’re playing russian roulette with the search engine that holds the keys to the traffic that comes to your website – is it really worth it?

Keywords ~ those words that your customers love & are key to telling the search engines what you’re all about. Those need to be in the right places. But, don’t think that if you stuff keywords in you’ll get extra mileage. The Search Engines are getting better about “reading like a human” and penalizing people for stuffing too many keywords into a page.

Quality, Original Content ~ People are surrounded by digital noise & search engines hate duplicated, low quality content. Let the passion about your business hang out and educate people about the benefits you bring to the table. Search Engines & people alike will love your site!

Don’t run off on tangents ~ The points brought out in the video are time proven pieces that MUST be a part of your website in order for it to rank in the search engines.

Gone are the days of finding a list of keywords and strategically placing them on your site, building some links and calling it good. Google has over a 200 different things it takes into consideration when it ranks a website. Besides optimizing the content on your site, there’s a lot of work that goes on behind the scenes so that Google sees your site as a trustworthy, quality website that should rank highly.