1252 NW 6th St Suite 3, Grants Pass, OR 97526

Get Started On Your Marketing

We’ve done our best to bring basic marketing to the average business owner. Most agencies have high end pricing that leaves the majority of business owners out of luck. BUT, don’t think for a moment that we’re stashing our white gloves somewhere and not keeping you, and a relationship with you front and center! The outline of what we provide is to give you the nuts & bolts of what we’re going to do to help build your iceberg.

Beyond KPIs and statistics, how’s your business doing? How are you doing? Ready to get started?

The tabs below provide an outline of the onboarding process and what we’re doing for you in each area. Below that, we’ve provided a short summary of each of our web marketing packages when you’re ready to sign up.

If you don’t have these things in place, the first step will be to get them set up:

  • Google Analytics Setup
  • Google Webmaster Setup
  • Google Webmaster Monitoring
  • Bing Webmaster Tools Setup
  • Canonicalization
  • Robots.txt
  • Sitemap Generation & Submission

Once we’ve got the right tools integrated and set up we’ll start the research and analysis aspect of marketing. These things are an ongoing part of any healthy SEO (Search Engine Optimization) plan.

  • Website Analysis
  • Competition Analysis
  • SEO Analysis
  • Backlink Analysis
  • Website Content Analysis
  • Mobile Usability Analysis
  • Website Page Load Speed Analysis
  • Keyword Research

Ranking high with search engines like Google is a combination of both how your site plays technically as well as your content. We call it the technical part of SEO (Search Engine Optimization). We start with an important first pass to bring everything up to snuff, and then we check it regularly to keep it up to date. With content suggestions that tie into the ongoing keyword research we’re doing for you, you can avoid the guesswork and get straight to your audience.

  • Fixing Broken Internal Links
  • Schema Tags Optimization
  • Content Suggestions
  • Keyword Targeting
  • Title & Page Optimization (Header Tags, Meta Description, Link & Image Optimization)*

*For title and page optimization, we provide you with the list of what needs to be done, and coach you so you know how to change the wording so it is more effective. If you want us to do the work, we’ll provide an estimate based on what is needed and do the work under our website maintenance service, billing you for it when we’re done.

“Find a ____ near me” — How often have you told that to your phone? Google or Siri dutifully returns some suggestions and you call, get directions or visit a website. How does that happen? Because those businesses had their ducks in a row with local citations.

Have a home based business & don’t want your address listed? There’s a way we can build your citations and keep your home address private.

We make sure the information on your website is correct. Then we work to claim listings in important directories. And make sure that the directories that already have your information have it correct.

If you move, change your hours, etc., it’s important to update it across all your listings… yup, we handle that for you as well.

“But, I already have a website chock full of content! You mean I’ve got to have more?” Yes! Google loves authentic, high quality content that helps your clients. The content we’ll be creating for you isn’t “just more content”. We’ll work from the results of the keyword research that we did during Research & Analysis phase, and create content in your voice that will benefit your clients.

We will share the keyword search results with you so you can choose which topics you want to start with. Then we “climb inside your brain” and learn all we can about the topic from you before we put keyboard to document.

There was a pool business back east that was killing the rankings because they had solid pages of content that answered questions people were asking like “how long does a pool liner last?”, “how much does it cost to build a swimming pool”, and others.

You can do the same with a solid strategy!

Each of our marketing packages includes one strategic page per month. The higher packages add a blog post or two. Blog posts are a bit shorter than regular content pages, but they are still very strategic and focused on your keyword topics.

PPC refers to Pay-Per-Click ads on Google. When you’re just starting out and you don’t have the visibility you want, or you have some visibility and want to boost it, paid advertising is a very good tool to use. With the right strategy, you show up on top. And with the right message, people will click through to your website.

Here’s a laundry list of technogeek that we do for you… along with the list, we’ve added a short explanation of “what” so it makes more sense.

  • Keyword Research & Analysis and Competitor Analysis
    The focus of this keyword research is semi-related & tied into the keyword research done for SEO, but here we’re looking at which keywords will get the biggest bang for your buck.
  • Ad Groups
    You’ll have multiple ad groups that will have multiple ads in them. This allows us to be specific in the types of ads instead of having a general melting pot for everything.
  • Ad Copy
    This is creating your ads… multiple ads for each group.
  • Bid Setup
    How efficient can we get your ads to run? There’s a max bid that we can set & Google won’t charge over that amount per click.
  • Landing Page Creation*
    Do you want to send people through a very focused sales funnel? Instead of having them land on your regular site pages, this will be a special page with a very focused message.
  • Display Ads Creation
    There’s more places to show your ad than just the Google search results. Display ads show your ad across a network of websites that show ads – including mobile sites and mobile apps.
  • Conversion Tracking Pixel Implementation
    We’ll add a snip of code to your website that will let us track what people are doing on your site that click through an ad. The end result is that your ad spend will be more effective because you’ll have better results.

* Landing Page Creation – completed as a strategic content page for the month when needed

  • Landing Page Optimization
    We’ll make sure that the pages on your website that we’re sending people to are optimized for “the sale”. Is your message clear? Do you have a call to action? Do you have distractions on the page?
  • A/B Split Testing
    Remember the multiple ads in ad groups? We test ads against each other. Many times it’s just a word or two that changes. The one that converts the best stays, the other one goes away and a new ad is created… wash. rinse. repeat.
  • CTR (Click Through Rate) Analysis
    People are clicking, spending your money… what are they doing? And, what can we do to improve your conversions?
  • Keyword Refinement (as needed)
  • Bid Refinement (as needed)
  • Remarketing Ads**
    So, someone clicks through an ad, browses your website… doesn’t purchase/contact you & leaves. All is not lost! With Remarketing (retargeting), we can make sure those people see your ad again!
  • Google Content Network Ads**
    You know those websites you visit where there are ads shown in the content or sidebar? Those are network ads. Google gives businesses a piece of the revenue if they will run ads from Google on their site (called Adsense). You can be visible on websites of your choosing (generally industry or topic).

** Available at the Mini Berg level

We’re here for you, So reports from us WON’T be technogeek PDFs that mean nothing to you. You’ve got a partner in all this, and we call it your Success Partner. Every month they’ll be combing through the technogeek for you and sending you easy to follow reports on what we’ve been up to.

We’re on your team, and that means a conversation and relationship. We want to hear your questions and ideas, and while we’ve set things up to run pretty streamline, your input is vital. We’ve built time with you into each package along with regular phone calls to cover your reports in depth and also touch base on the focus of your business so we can fine tune our process.

It’s all a part of what we do… Taking Care of YOU Online!

Choose the Web Marketing Package that Fits Your Needs

The Growler

$625monthly
$625monthly
The growler package
  • Everything outlined above with these specifics
  • Strategic Content
    1 Page per month
  • PPC not included
  • Keyword Research & Focus
    10-20 keywords
  • SEO
    Analysis, Technical & Local Citations
  • Connecting
    Connect time: appx 1 hour per month
    Quarterly call with your Success Partner
  • By purchasing this package, you agree to our Marketing Agreement
    Click to View the Agreement

The Bergy Bit

$1,125monthly
$1,125monthly
The bergy bit package
  • Everything outlined above with these specifics
  • Strategic Content
    1 Page per month
    1 Blog post per month
  • PPC
    $500 max ad spend*
  • Keyword Research & Focus
    20-40 keywords
  • SEO
    Analysis, Technical & Local Citations
  • Connecting
    Connect time: appx 2 hours per month
    Bi-monthly call with your Success Partner
  • By purchasing this package, you agree to our Marketing Agreement
    Click to View the Agreement

The Mini Berg

$1,525monthly
$1,525monthly
The mini iceberg package
  • Everything outlined above with these specifics
  • Strategic Content
    1 Page per month
    2 Blog posts per month
  • PPC
    $1,000 max ad spend*
  • Keyword Research & Focus
    20-40 keywords
  • SEO
    Analysis, Technical & Local Citations
  • Connecting
    Connect time: appx 2 hours per month
    Monthly call with your Success Partner
  • By purchasing this package, you agree to our Marketing Agreement
    Click to View the Agreement

* Ad spend is in addition (your credit card) to the marketing package

Looking for More?

Interested in an even more robust package that can include things like PPC advertising on other search engines, development of a brand bible and strategy, email marketing, graphic design, social media strategy and implementation etc.? Contact us about of Chief Marketing Technology Services