Having a good looking website isn’t a bad thing… a great first impression is one of the keys to converting…
Website Tips
Let’s face it – with the alarming rise in cybercrime, it is no news that boosting your website security should…
In the big picture of online marketing and SEO, what role does website performance play? While it may not be…
Do you get overwhelmed with the idea of creating a marketing plan? If so, you’re not alone. We talk to…
The last quarter of the year usually involves some kind of planning for the following year in most businesses. Some…
What are Backlinks Backlinks are links from other websites to yours. Google looks at the quality of the websites linking…
What is Strategic Content? Strategic content is content with a special focus that boosts your visibility and rankings in search…
In our previous tip The Importance of On-page SEO and 7 tips to implement we took a look at the relatively…
Over the past couple of emails, we’ve been on a roll opening the big black box called SEO. Just like…
In our last tip, we dug into the theory behind keywords and why they were relevant in order to give…
SEO, Search Engine Optimization, is a term that is shrouded in clouds of geek, and many “not so professional” people…
You launched your business with passion. You picked a name, created a logo, maybe even chose a color scheme. But…
If you’ve ever had someone land on your website and leave without taking action, you know how frustrating it can…
In this tip we’re going to add another layer to your marketing foundation that will increase the effectiveness of your…
The 7 Pillars of Weaving a Powerful Brand Story: A Guide for Captivating Customers Have you ever noticed how drawn…
Your Marketing Isn’t Broken — Your Message Is You check your analytics. Website traffic is steady. Social media posts are…
In today’s competitive landscape, customer engagement is no longer a luxury — it’s a necessity. Businesses with highly engaged clients…
As a business, your customers are a precious asset to you. Your relationship with them is symbiotic; they get the…
In our tip Why it is important to really know your target market, we explored the value of understanding the…
How well do you know your customers? Their important characteristics, their pain points, their needs, their desires, and their priorities….
Quick Summary Understanding your customers’ problems is at the core of every successful business. If you’re solving the wrong problems…
Standing out in a crowded market is challenging. Without a clear Unique Value Proposition (UVP), your business risks blending into…
Are there days when you feel unable to juggle all the demands of your business? Do you feel like you…
Ever gone out shopping and looked until you found everything that fit perfectly? You walked into that store expecting them…
How well oiled is your website? Are the wheels turning smoothly? Are the nuts and bolts firmly in place? Most…
Did you know that you can get sick simply for not taking a break at work? We know how difficult…
Lead generation is a very important part of business operations. As a business owner, you need interested buyers to visit…
Marketing is a vital aspect to having a thriving business. It introduces your product or service to the market and…
Each year, business owners around the world spend lots of money trying to get new people to visit their website,…
Website Hide-and-Seek: Is Your Contact Information Playing Marco Polo? Imagine this: you desperately need a plumber. A leaky pipe threatens…