Marketing your business successfully online now requires more than building a few links & optimizing your website for keywords. It now requires a full toolbox of knowledge, which if outsourced can cost hundreds, or thousands of dollars a month.
These classes are short & concise. Focused on teaching a specific aspect of marketing your business online. The goal of each class is to provide you with a tool that you can begin using.
All classes are held at the Business Center, (109 NW C St., Grants Pass)
General Prerequisites
- You must have a business website online
- Must have a Google/Gmail account set up prior to attending class
- Bring a Flash Drive for additional handouts & resources
- Note that some classes have additional prerequisites
Using Keyword Research to Grow Your Business
Have a GPS? Then you know the importance of using the right words to find the right place. That’s the point of Keyword Research. If you’ve ever driven in a terminal loop to the repetitive whine of “Recalculating! Recalculating!” you know that finding those words isn’t always easy. Finding the right keywords is half GPS and half The Match Game: What will 70% of the people type in when looking for the very products and services you offer?
This four hour class will teach you how to find the words your customers use & how to use them in your website for better Search Engine results & increased sales.
Date: February 16 & 23
Total Hours: 4
Cost: $50 per person
Register for the Keyword Research Class Now
Increasing Sales With an Effective Conversion Funnel
Guiding your customers to a successful sale is like guiding an arrow to a bulls-eye. How do you get their attention, grow their desire & successfully complete the sale?
You will learn how to identify your conversion funnel, establish an effective funnel for your website & how to track the effectiveness of that sales funnel with Google Analytics.
Date: February 28, March 1, 6
Total Hours: 9
Cost: $110 per person
Register for the Effective Conversion Funnel Class Now
Social Media as a “Must Have” Marketing Tool for Business
Social Media – the marketing venues that enable you to engage in Relationship Marketing with current and new clients. Instead of pushing your message out, draw people into your products and services.
Learn how to use the key Relationship Marketing Tools including Facebook, Google+, Twitter, LinkedIn and YouTube effectively for your business.
Date: March 15, 22
Total Hours: 6
Cost: $78 per person
Blogging For Business
So you have a blog? Is it effectively drawing in potential customers and making the sale? Effective Blogging is a proven tool to increase traffic to your website & sales of your products or services.
This class will teach you how to write effective blog posts that will get traction in the Search Engines and convert readers to customers.
Prerequisite: You must have a blog set up prior to class. This class is not how to set up a blog, but effectively use it.
Date: March 27
Total Hours: 3
Cost: $39 per person
Marketing Your Business With Facebook
Facebook has long been a place to connect with friends and family. But it is a powerhouse for marketing your business.
Learn the top 10 mistakes that Businesses make on Facebook, how to up a business page, privacy of your personal account, using Facebook Apps like eCommerce, integrating Twitter or your blog, email marketing using services like Mail Chimp or Constant Contact and more.
Prerequisite: You MUST have a personal Facebook account set up prior to class AND be comfortable using Facebook on a personal level. This class is not geared to get you started with using Facebook, but turning it into a marketing tool.
Date: March 29, April 5
Total Hours: 6
Cost: $78 per person
E-Mail Marketing Made Simple
E-mail marketing is a viable and virtually free way to market your business. This hands-on class will teach you how to identify different types of E-mail campaigns, create effective E-mail campaigns, and track the results after a mailing.
The goal of this class is to provide you with a new tool you can use to effectively advertise your business.
Date: April 19
Total Hours: 3
Cost: $39 per person
Advanced Google Analytics
Google Analytics is a powerful tool to enable you to track not only your website performance, but your marketing efforts as well.
This class will focus on how to use the data collected, how to organize and understand reports, and fine tune what you have available to you through Google Analytics. The goal of this class is to be able to use reports available and set up goals and conversion points to better track web site conversions.
Prerequisite: You must have Google Analytics installs on your website and running for at least three (3) months PRIOR to class.
Date: April 24
Total Hours: 3
Cost: $39 per person
Effective Website User Testing
Do your customers interpret your website the same way you do? Can they find their way around your navigation? And most importantly, are they doing what YOU want them to do (i.e., purchasing, filling out a contact form, etc…)?
This class will cover the basics and teach you how to do simple usability testing. You will have the opportunity to run a user test on your website during class.
Date: April 26
Total Hours: 3
Cost: $39 per person
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